everybody has a price

Emmy and Golden Globe award nominated actor and musician Mos Def, will appear in a new African American targeted television advertisement introducing the new Envoy Denali SUV set to air for the first time on May 7. The ad was created by Oakland, California based Carol H. Williams Advertising, which specializes in the African American market.

The spot dubbed "Poetry in Motion," shows Mos Def and the Envoy Denali sharing the same space on screen with visual special effects bringing parts of the vehicle together to form the new product. Mos Def's poetry underscores the spot with product attributes interspersed within his lines. In November 2004, a Yukon Denali advertisement titled "Reflections" featured Mos Def's song "Climb" from the 2002 release Black on Both Sides.

"This spot is aimed to reach African American consumers through more general market broadcasting placements," said Rosenblum. The new commercial is scheduled to begin airing nationally on networks and programming including ABC, ESPN, UPN and BET.

i just saw this ad. yeah, i know it was released in may, and i know it's october, but i didn't really have a tv all summer. nonetheless, i have to say i'm disappointed. mos def is the last person i would expect to see in a car commercial. i...i don't even know what else to say. the last time i felt like this was when we ran over our own dog in the driveway coming back from a birthday party 6 years ago. r.i.p. bully. r.i.p. mos def.